SUPERBREAK MINI-HOLIDAYS
COMPANY INTRODUCTION
Superbreak Mini-Holidays, based in York, is a subsidiary of Holidaybreak PLC. Superbreak is market leader for UK short breaks and accommodation only booked through travel agents, and is a consistent winner of `Best Operator` awards from a variety of travel trade surveys. In 2010 Superbreak picked up 4 Globes at the Travel Weekly Globe Awards for best website, Short Break Operator, UK Operator and Accommodation Only.
PRODUCTS AND DESTINATIONS
The Company provides UK and overseas short breaks and hotel stopovers worldwide. Through nine separate programmes:-
SUPERBREAK UK: Brand leader. Mainly 3-5 star. Over 1,000 hotels.
HIGHLIFE: Over 600 hotels. Mainly 2-4 star. Specifically targeted at the budget conscious.
LUXURY HOTEL COLLECTION: Over 250 specially selected luxury hotels.
SUPERBREAK LONDON: Over 100 hotels in the capital including theatre break packages.
AIRPORT PARKING & HOTELS: 100 hotels at major air, ferry and cruise ports, plus full range of parking and Meet and Greet services
THEME PARK & ATTRACTION BREAKS: Inclusive packages to various theme parks and attractions throughout the UK.
SUPERBREAK OVERSEAS: Europe, America, Canada, Middle East and Far Away
MINICRUISE BREAKS: In conjunction with P&O Ferries.
The main destination areas are:-
LONDON
Over 30% of all UK hotel breaks are to London, the capital City, and Superbreak`s most popular destination.
There are many attractions to visit around London, some of which are pre-bookable and commissionable! (e.g. The London Eye).
With over 500 hotels featured, there is something to suit all tastes and budgets from 2 star to 5 star luxury.
HISTORIC CITIES
Historic cities offer a combination of attractions and places of interest. Good examples are:-
Edinburgh:
Princes Street, Palace of Holyrood, Edinburgh Castle
York:
York Minster, National Railway Museum, Jorvik Centre
Bath:
Roman Baths, Pump Rooms, Royal Crescent
Chester:
City Walls, Chester Cathedral, Stapeley Water Gardens
AIRPORT PARKING & HOTELS
Superbreak features around 100 hotels covering all major UK airport, cruise and ferry ports, including Gatwick, Heathrow, Manchester and Southampton.
KEY SELLING POINTS
THE WIDEST RANGE AND KEENEST PRICES: - Over 5,000 hotels to choose from.
BEST AVAILABILITY: - By far the largest stock of guaranteed allocations, meaning that we satisfy your customers first choice more often than our competitors
BIGGEST CHOICE IN KEY DESTINATIONS: - 500 hotels in London, nearly 60 in Edinburgh, 90 in Barcelona, Prague and Paris, plus excellent choice in other key locations.
THE EASIEST TO BOOK: - Whether through Reservations (open 7 days a week 8.00 am - 11.00 pm), or our fully interactive website http://www.superbreak.com/agents
THE SUPPORT OF OUR FULL TIME SALES TEAM: - Regular shop visits to carry out training, product updates and brochure top-ups.
WE ARE INDEPENDENT: - Not allied to any vertically integrated travel company, unlike many of our competitors.
WHAT`S NEW FOR 2010/11
- First Great Western rail offers to London from £10 per person
- Egyptian Book of the Dead Exhibition at the British Museum
- National Express Coach add ons
- Father Ted Tribute Breaks
- Eurostar breaks to Paris
- New shows including Wizard of Oz, Hair, and Love Never Dies
TRADE SUPPORT (e.g. Training, Incentives, Educationals)
As clear market leader for accommodation only bookings through travel agents, we`re determined to stay on top by helping you to sell more.
TRAINING
Our sales team would be delighted to carry out a staff training session for you. Our `Travel Agents Charter` promises delivery of training within 4 weeks or we`ll give you a £50 Leisure Break voucher.
SALES TEAM SUPPORT
If you want help or advice, your Sales Executive will get back to you within 24 hours (see Key Contact details).
CONCESSIONS
- Available every week of the year (excluding Bank Holidays)
- Bookable within 6 weeks of your first night of stay (12 weeks for Overseas)
- 20% discount off brochure prices from freesale availability (excluding Mini Cruises).
INCENTIVES
Watch Website for tactical booking incentives plus periodical regional incentives from our sales team.
BROCHURE SUPPLIES
Please shout! ... if you want more brochures. Remember, there are 9 brochures, each specifically targeted.
GROUP BOOKINGS
A great way to increase your accommodation only/short break sales. Please give our dedicated Groups Department a call.
THE INTERNET
If you have your own website and want to discuss a hyperlink into http://www.superbreak.com/agents please call our Sales Office or speak to your Sales Executive.
If you just want to use the Internet to make bookings, be our guest. Simply enter your ABTA number and your old Viewdata password.
Oh .... and thanks for all your past support!
CONTACT DETAILS
| ADDRESS: |
Eboracum Way York Y31 7RE |
| FAX NO: | 0871 221 3377 |
| EMAIL: | sales@superbreak.com |
| RESERVATIONS: | Reservations Hours: 0800-2300 hrs 7 days a week |
| Superbreak UK: | 0871 221 4444 |
| Hotelbreaks: | 0871 221 3355 |
| Luxury Collection: | 0871 221 3326 |
| Superbreak London: | 0871 221 1199 |
| Airport hotels: | 0871 221 4444 |
| Theme Park & Attraction Breaks | 0871 221 2699 |
| Superbreak Overseas | 0871 221 2828 |
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| Minicruise Breaks | 0871 221 1616 |
| Reservations Manager - David Jarman: | 0871 221 4444 |
| GROUPS DEPT: | 0871 221 3636 |
| Groups Manager: | Rosie Bowes |
| CUSTOMER RELATIONS: | 0871 221 3366 |
| Customer Relations Manager: | Elaine Wooding |
| AGENCY SALES: | 0871 221 1515 |
| Sales Office Manager: | Chris Cundall |
| SALES EXECUTIVES: | 0871 221 1515 |
| Scotland, N. Ireland | Wendy Cameron |
| N. East | Chris Cundall |
| N. West, West and South Yorks | Amy Sneade |
| West Midlands/Anglia | Scott James |
| South West/South Wales. | Liz Singh |
| South East | Donna James |