superbreak

COMPANY INTRODUCTION

Superbreak, based in York, Is a subsidiary of Cox & Kings. Superbreak is market leader for UK short breaks and accommodation only booked through travel agents, and is a consistent winner of `Best Operator` awards from a variety of travel trade surveys. In 2012 Superbreak picked up the Travel Weekly Globe Awards for UK Operator.

PRODUCTS AND DESTINATIONS

The Company provides UK and overseas short breaks and hotel stopovers worldwide. Through nine separate programmes:-

SUPERBREAK UK BREAKS: Brand leader. Mainly 3-5 star. Over 2,000 hotels in 450 locations.

SUPERBREAK LUXURY HOTEL COLLECTION: Over 250 specially selected luxury hotels.

SUPERBREAK LONDON BREAKS: Over 138 hotels in the capital plus a multitude of pre-bookable tickets from theatre to events, concerts at tourist attractions

SUPERBREAK SHORTBREAK ESCAPSES: European Cities, Beach breaks: Flight/Eurostar inclusive breaks nad hotel only

SUPERBREAK AIRPORT PARKING & HOTELS: 100 hotels at major air, ferry and cruise ports, plus full range of parking and Meet and Greet services

MINICRUISE BREAKS: In conjunction with P&O Ferries.

LONDON

Over 30% of all UK hotel breaks are to London, the capital City, and Superbreak`s most popular destination.

There are many attractions to visit around London, some of which are pre-bookable and commissionable! (e.g. The View from The Shard).

With over 138 hotels featured, there is something to suit all tastes and budgets from 2 star to 5 star luxury.

CITIES

Historic cities offer a combination of attractions and places of interest. Good examples are:-

Edinburgh, Chester, York, Bath

Big UK ciites offer customers nightlife, shopping and attractions

Liverpool, Manchester, Leeds, Birmingham

ATTRACTIONS

Take the family on a great break to Cadbury World, The Eden Project, Warner Bros. Studio Tour, the Making of Harry Potter even Go Ape!

SUPERBREAK SHORTBREAK ESCAPES

All our overseas product is fully ATOL bonded , covered by a TRUST FUND, and we act as THE PRINCIPAL in all cases.

All products are available to, and bookable by, agents at the SAME PRICE as customers can book direct on superbreak.com/agents.

EUROSTAR BREAKS, FLIGHT INCLUSIVE BREAKS OR ACCOMODATION ONLY - YOU CHOOSE !

We feature all the favourite "City Break" destinations such as Prague, Paris, Barcelona, Rome - plus many more.

AIRPORT PARKING & HOTELS

Superbreak features around 100 hotels covering all major UK airport, cruise and ferry ports, including Gatwick, Heathrow, Manchester and Southampton.

Sell on to overseas bookings ... particularly customers who have early or late flight timings. Many of the hotels featured include car parking for up to 15 days, plus rooms are always guaranteed for late arrivals.

Plus a full range of PARKING ONLY and product now available including Meet and Greet.

Check out our Super Saver Hotels for real discounts.

KEY SELLING POINTS

THE WIDEST RANGE AND KEENEST PRICES: - Over 5,000 hotels to choose from.

BEST AVAILABILITY: - By far the largest stock of guaranteed allocations, meaning that we satisfy your customers first choice more often than our competitors

BIGGEST CHOICE IN KEY DESTINATIONS: - 500 hotels in London, nearly 60 in Edinburgh, 90 in Barcelona, Prague and Paris, plus excellent choice in other key locations.

THE EASIEST TO BOOK: - Whether through Reservations (open 7 days a week 8.00 am - 11.00 pm), or our fully interactive website http://www.superbreak.com/agents

THE SUPPORT OF OUR FULL TIME SALES TEAM: - Regular shop visits to carry out training, product updates and brochure top-ups.

WE ARE INDEPENDENT: - Not allied to any vertically integrated travel company, unlike many of our competitors.

WHAT`S NEW FOR 2013

EUROSATR AND FLIGHT ADD ONS
NEW SHOWS - THE BODYGUARD , LET IT BE, CHARLIE & THE CHOCOLATE FACTORY
PROVINCIAL UK THEATRE - THE LION KING, PRISCILLA QUEEN OF THE DESERT
SPA BREAK NOW BOOKABLE ON-LINE
2 NIGHT DINNER DEALS ( 2nts BB with FREE DINNER on the 1st night of your stay)
THE VIEW FROM THE SHARD - LONDONS BRAND NEW VISITOR ATTRACTION

TRADE SUPPORT (e.g. Training, Incentives, Educationals)

As clear market leader for accommodation only bookings through travel agents, we`re determined to stay on top by helping you to sell more.

TRAINING

Our sales team would be delighted to carry out a staff training session for you. Our `Travel Agents Charter` promises delivery of training within 4 weeks or we`ll give you a £50 Leisure Break voucher.

SALES TEAM SUPPORT

If you want help or advice, your Sales Executive will get back to you within 24 hours (see Key Contact details).

CONCESSIONS

Available every week of the year (excluding Bank Holidays)
Bookable at any time
15% discount off brochure prices from freesale availability.
at least one Travel Agent must be travelling on the booking
BOOKABLE VIA WW.SUPERBREAK.COM/AGENTS ONLY

INCENTIVES

Watch Website for tactical booking incentives plus periodical regional incentives from our sales team.

BROCHURE SUPPLIES

Please shout! ... if you want more brochures. Remember, there are 9 brochures, each specifically targeted.

GROUP BOOKINGS

A great way to increase your accommodation only/short break sales. Please give our dedicated Groups Department a call.

THE INTERNET

If you have your own website and want to discuss a hyperlink into http://www.superbreak.com/agents please call our Sales Office or speak to your Sales Executive.

If you just want to use the Internet to make bookings, be our guest. Simply enter your ABTA number and your old Viewdata password.

Oh .... and thanks for all your past support!

CONTACT DETAILS

ADDRESS:	Eboracum Way York Y31 7RE
FAX NO:	0871 221 3377
EMAIL:	sales@superbreak.com
RESERVATIONS:	Reservations Hours: 0800-2300 hrs 7 days a week
RESERVATIONS:	0871 221 4444
GROUPS:	O871 221 3636
AGENCY SALES:	0871 221 1515
WEBSITE: WWW.SUPERBREAK.COM/AGENTS SALES TEAM CONTACT NUMBERS SCOTLAND & N.IRELAND: WENDY CAMERON: 07932 617645 *NORTH WEST, WEST & SOUTH YORKSHIRE* LAURA DAWSON: 07932 617633 WEST MIDLANDS & ANGLIA SCOTT JAMES; 07764 798402 SOUTH WEST & SOUTH WALES DAVID HINDER: 07957 424803 LONDON & SOUTH EAST DONNA SMITHSON: 07932 617634